custom made

When it comes to building, growing and marketing your firm, Cakewalk Strategies is your secret ingredient.


We’re the marketing pro + strategic planner who understands the nuances and niches in leading your firm. You need a strong story, a solid plan and an entrepreneurial mindset to win the right bids and work with the best people.


It’s our job to achieve big win-wins all around. Our Long-Term Business Planning helps you define your north star and retrofit a play-by-play to get you there. We’re relentless in our Proposal Pursuits – interpreting your story and building a plan with you at the center. It all comes full circle when we focus on grooming your next generation of leadership - that’s what Succession Planning is all about.


Here are some of our favorite things: well-worded proposals, compelling research, tailored go/no-go decision-making, thoughtful storytelling and a solid plan for the future. We’re all about staying relevant in the industry and building a community.


We believe if you buy better you buy less. As your partner, we help you focus your marketing dollars in key areas. If you invest strategically, you’ll always come out ahead. We also work with your team to make sure your system is streamlined and not wasting time or money.


Get started, let’s talk and take a Cakewalk!

"Melanie manages details like no one I  know. Always with a smile, she is  quick to grasp the situation, quick to  get the big picture, parse it into  assignments and clearly see what a  successful conclusion looks like."